1,000 leaflets. Half a mile.
Village hall classes have no built-in audience. You have to bring them.
The lesson
Village hall classes have no built-in audience.
You have to bring them.
The leaflet drop is the cheapest way.
And the most controllable.
The maths: ~£30–50 of print.
That’s the whole upfront cost.
Plus 6–8 hours of walking.
Your time, not an ad budget.
Gets you 1,000 leaflets out.
Through real letterboxes.
At 0.5–1%, that’s 5–10 enquiries.
From a single drop.
And 3–5 first-class attendees.
Enough to seed a class.
Two drops a quarter feeds a full class.
A known, repeatable cadence.
It’s hyper-local by design.
No wasted reach.
Drop within half a mile of the hall.
You reach exactly the people who could realistically attend.
Empathetic: lowest social stakes there is.
The PT who can’t face Instagram can absolutely do this.
Pragmatic: known cost, known response.
The opposite of hoping an algorithm notices you.
The playbook is free. When you’re ready to put it to work, GainPT runs the business side — bookings, clients and fitness tests in one place.