§ 18
Module 3 · Lesson 18
Lesson 18 of 30

Block upfront. Drop-in on the day.

£6 a class for blocks paid upfront. Four to twelve weeks.

12 cards · swipe
Card 1 of 12: “Block upfront. Drop-in on the day.”
Card 2 of 12: £6 a class for blocks paid upfront. Four to twelve weeks.
Card 3 of 12: £8.50–12 for drop-ins on the day. Varying by area.
Card 4 of 12: ‘Limited spaces — book in advance.’ ‘To avoid disappointment.’
Card 5 of 12: (a) Block payment shifts cashflow risk. From you to the customer — they’ve paid whether they show or not.
Card 6 of 12: (b) The drop-in premium kills flakiness. Missing a £12 class feels like burning real money.
Card 7 of 12: (c) Drop-ins subsidise the regulars. The block discount pays for itself.
Card 8 of 12: (d) Scarcity framing feels protective. ‘We don’t want you turned away’ — not extractive.
Card 9 of 12: Conservative: £150/hour net. 20 block plus 5 drop-in, minus hire.
Card 10 of 12: Strong: £204/hour net. Higher than most 1:1 PT work.
Card 11 of 12: And repeat blocks mean no re-acquisition cost. Once it’s running, it just runs.
Card 12 of 12: Follow @gainpt for Lesson 19. A new lesson every week

The lesson

  1. £6 a class for blocks paid upfront.

    Four to twelve weeks.

  2. £8.50–12 for drop-ins on the day.

    Varying by area.

  3. ‘Limited spaces — book in advance.’

    ‘To avoid disappointment.’

  4. (a) Block payment shifts cashflow risk.

    From you to the customer — they’ve paid whether they show or not.

  5. (b) The drop-in premium kills flakiness.

    Missing a £12 class feels like burning real money.

  6. (c) Drop-ins subsidise the regulars.

    The block discount pays for itself.

  7. (d) Scarcity framing feels protective.

    ‘We don’t want you turned away’ — not extractive.

  8. Conservative: £150/hour net.

    20 block plus 5 drop-in, minus hire.

  9. Strong: £204/hour net.

    Higher than most 1:1 PT work.

  10. And repeat blocks mean no re-acquisition cost.

    Once it’s running, it just runs.

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