§ 08
Module 2 · Lesson 8
Lesson 8 of 14

Less words harden. More words soften.

Read the room. Adjust your sentence length. Nervous, anxious client = longer sentences, more cushion around every instruction. Reassurance is the tool.

6 cards · swipe
Card 1 of 6: “Less words harden. More words soften.”
Card 2 of 6: Read the room. Adjust your sentence length. Nervous, anxious client = longer sentences, more cushion around every instruction. Reassurance is the tool.
Card 3 of 6: Motivated exec, short on time? Fewer words, sharper delivery, get to the point. Same competence, opposite delivery.
Card 4 of 6: ‘Be confident, project authority’ is half wrong. It’s the wrong tool for half the people who walk in. Authority to a frightened beginner reads as intimidation.
Card 5 of 6: They decide if you ‘get them’ in two minutes. Warmth to a curt exec reads as time-wasting. Match the delivery to the person.
Card 6 of 6: Follow @gainpt for Lesson 9. A new lesson every week

The lesson

  1. Read the room. Adjust your sentence length.

    Nervous, anxious client = longer sentences, more cushion around every instruction. Reassurance is the tool.

  2. Motivated exec, short on time?

    Fewer words, sharper delivery, get to the point. Same competence, opposite delivery.

  3. ‘Be confident, project authority’ is half wrong.

    It’s the wrong tool for half the people who walk in. Authority to a frightened beginner reads as intimidation.

  4. They decide if you ‘get them’ in two minutes.

    Warmth to a curt exec reads as time-wasting. Match the delivery to the person.

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